ORA Land has unveiled a new venture, BluBay, a luxury plotted development spanning 60 acres in Karjat, Maharashtra. This project is designed for buyers interested in second homes, villa plots, and lifestyle-focused investments within the rapidly expanding Mumbai Metropolitan Region. The launch comes amid significant infrastructure progress across the Mumbai 3.0 corridor, including the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion, all set to enhance connectivity between Mumbai and its emerging neighboring locales.
Karjat is increasingly drawing interest from second-home buyers and investors due to its proximity to Mumbai, natural environment, and relatively lower entry costs compared to established property markets in Mumbai. BluBay is planned to feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development is aligned with ORA Group’s “#T60Life” concept, positioning the project as a lifestyle destination approximately 60 minutes from Mumbai.
The development is being actively marketed to Non-Resident Indians (NRIs) in the GCC region, where Indian real estate remains a significant investment consideration. ORA Land has noted a trend among buyers seeking developments that blend potential long-term property value with recreational, wellness, and nature-centric amenities. Unnati Varma, Director of ORA Land by ORA Group, highlighted the impact of evolving infrastructure in the Mumbai area on NRIs’ property evaluations, with increasing interest in emerging destinations that offer both connectivity and lifestyle advantages.
The BluBay project has gained additional visibility through a collaboration with Indian cricketer Suryakumar Yadav, who is the brand ambassador for the #T60Life campaign. The campaign emphasizes themes such as wellness, balance, and lifestyle. ORA Land anticipates that Karjat’s strategic position within the developing Mumbai 3.0 corridor will bolster its attractiveness among buyers looking for residential and second-home opportunities beyond traditional Mumbai locations.
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